Słownik marketingowy
A
- Above the Fold (ATF)
- Ad Audience
- Ad Block (Ad Blocker)
- Ad Fraud (Fraud)
- Ad Server
- Ad Tag
- Affiliate Network
- Affinity Index
- Aktywacje konsumenckie
- AR (Augmented Reality)
- Atrybucja
- Audience
- Audience Index
B
- Banner
- Below the Fold (BTF)
- Biddable Channels
- Bot
- Bounce
- Bounce Rate
- Brand Affinity
- Brand Awareness
- Brand Lift
- Brand Safety
- Branded Content
- Brief
- Buyer Persona
C
- Capping
- Cashback
- Chatbot
- Churn Rate
- Content
- Content Marketing
- Conversion Pixel
- Cookie (ciasteczko)
- CPA – Cost Per Action
- CPC – Cost Per Click
- CPCV – Cost Per Completed View
- CPE – Cost Per Engagement
- CPL – Cost Per Lead
- CPM – Cost Per Mille
- CPS – Cost Per Sale
- CR – Conversion Rate
- CTA – Call to Action
- CTOR – Click Through Open Rate
- CTR – Click Through Rate
D
E
F
G
H
I
- Impresje
- Impressions Index
- In-app
- In-view
- Inbound Marketing
- Inbound Marketing
- Influencer
- Influencer Marketing
K
L
M
N
O
P
R
- Remarketing
- RFM – Recency, Frequency, Monetary
- Rich Media
- ROAS – Return on Ad Spend
- ROI – Return On Investment
